If you want to learn digital marketing online, Google’s Digital Marketing & E-commerce Professional Certificate is one of the best-known beginner options It’s taught on Coursera, you can start without any experience, and you finish with a certificate you can put on LinkedIn. It isn’t free all the way through, so here’s what it costs and what to expect.
What Is the Google Digital Marketing & E-commerce Certificate?
It’s a beginner course made by Google, with eight course series listed on the page (the FAQ says seven). The idea is to prepare you for an entry-level job in digital marketing or e-commerce You learn through lessons and practice-based assessments, so it’s more than watching videos. No background knowledge is needed.
How Long Does It Take?
Coursera says about 6 months at 10 hours a week.The page gives different totals for the hours (roughly 120 in one place and over 190 in another), so treat the time as an estimate. If you can study more than 10 hours a week, you can finish sooner.
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How Much Does It Cost?
You can enrol and start with a 7-day free trial. After that, the FAQ says it’s USD 49 a month in the US and Canada, and that most learners finish for under USD 300 Prices in other countries may be lower, but the page doesn’t say. The course is also included in Coursera Plus, and financial aid is available, though the page doesn’t explain who qualifies or how to apply. Because you pay by the month, finishing faster costs less.
What Certificate Do You Get?
A Google Professional Certificate that you can share on LinkedIn, plus a Credly badge The page also says the programme may carry an ACE recommendation of up to nine US college credits (or seven ECTS). Whether a university accepts those credits is up to the university, so don’t count on it. Employers also decide for themselves what a certificate is worth, so build a few real projects too.
What Language Is It In?
English. The page mentions “6 languages available” in one place, but its FAQ says the programme is currently only in English, so check the language options when you enrol.
How to Enrol
- Open the course page on Coursera and click Enroll for free.
- Create an account, or log in.
- Start the 7-day free trial, or apply for financial aid first if cost is a problem.
- Work through each course and assessment until you’ve finished all of them.
- Download your certificate and share it.
FAQs
Is the Google digital marketing course free?
You can start with a 7-day free trial. After that it’s a monthly fee, with financial aid available.
How long does it take?
About 6 months at 10 hours a week, according to Coursera.
Do I need experience?
No. The course is for beginners.
Do I get a certificate?
Yes, a Google Professional Certificate and a Credly badge.
Is there a deadline?
None is stated.
